MICHIGAN CHEMICAL ENGINEERING
Instagram assets & branding
BRANDING
The primary audience of this account is current and prospective undergraduate students. Account should utilize striking imagery, bold colors and be tonally energetic.
These carousels were not posted in this order. These examples demonstrate the breadth of the branding as it's implemented.
@umichche




@umichche




@umichche






TOOLS
Adobe Illustrator • Adobe Express
Sprout Social • Asana
COMMUNITY BUILDING
The primary goal of this account is to engage current and prospective students to build a thriving network bolstered by a strong sense of identity with ChE and amongst their cohort at Michigan.
The strategy and execution of these campaigns led my receipt of the U-M Maizey Award for Organic Social Media Campaigns.
TOOLS
Adobe Illustrator • Adobe Express
Sprout Social • Asana
PITCH & PAIR
video editing for social and pitch decks
@pitchandpairnyc
69.3K followers
GOAL
This content was created for promotional use across platforms like Instagram and TikTok, in addition to pitch meetings to grow the comedy show by attracting investors.
TOOLS
Adobe Premiere Pro
Adobe After Effects
@pitchandpairnyc
@pitchandpairnyc
@pitchandpairnyc
JACKSON HEIGHTS MURAL PROJECT
new pitch deck design

GOAL
Provide Executive Director and Art Director a clear, compelling way to communicate JHMP's impact to date, future goals and funding needs. Deck needed to speak effectively to an audience of electeds and community partners with active interest in funding public art.
SOLUTION
Design, illustrate and layout new pitch deck template to be modular, flexible and able to be repurposed beyond pitching. Executive Director and Art Director should be able to curate content by audience without redesigning from scratch.
RESULT
The template was approved by both the Executive Director and Art Director. Several pitches using the deck are currently in process.
TOOLS
Google Slides
Adobe Illustrator
Adobe Photoshop





































