GRACE L ART 2023

Rebrand Concept

This concept was created because I noticed the aesthetics of my art changing and wanted to make sure I had a brand that aligned closer with this new energy.

The rebrand needed to be timeless, personal, and incorporate more opportunities for visual accessibility. 

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"Grace Louise" is in a custom typeface which was created by utilizing the core anatomy of typography. 

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All additional elements are hand drawn and vectorized including my artist signature as a core part of the brand, signaling the sign off of a complete work as well as the brand itself.